I’m currently a senior at the university of Alabama where my studies of Digital Marketing and Entrepreneurship have allowed me to engage in a world of social media strategy, brand storytelling, app/website development, and audience engagement. Whether it’s designing a campaign or crafting a innovative content plan Im always excited to find new ways to bring brands closer to their goals.

My career vision is to bridge my passions for marketing and entrepreneurship as I work my way up to a creative director role. With experience as both a social media manager and a barber I’ve learned the importance of storytelling, visual aethetics, and customer engagement across different platforms and industries.

The “Latrice Effect” is not only inspired from my middle name but is my personal brand that embodies my approach to entrepreneurship and marketing. For me the Latrice Effect represents a commitment to creativity, authenticity, and excellence in all areas of my work.

Outside my professional pursuits, I’m a creative at heart while pursuing to keep Jesus Christ at the center of everything that I do. I love crafting my skills and learning new hobbies just to name a couple whether that is practicing becoming fluent in spanish, playing chess, doing a puzzle, traveling, being a foodie and trying new foods, working out, hanging out with friends and family or just being outside and enjoying nature. I’m always up for a new adventure.